By Cory Thompson
“Social commerce” is trending across Google, with companies moving directly from platform to purchase. In Fruita and Grand Junction, businesses are integrating Instagram Shops, Facebook storefronts, and TikTok marketing to engage locals and beyond.
As someone who helps small businesses scale, I’ve seen social commerce drive real results: from handmade jewelry to outdoor gear. It offers community storefronts without the overhead of brick-and-mortar.
Why It Works Locally
- Expands reach to tourists and locals.
- Encourages impulse, community-driven purchases.
- User-generated content boosts brand trust.
How to Get Started
- Pick one platform and integrate a shop.
- Link inventory from website (see links below).
- Encourage reviews and share customer photos.
Learn step‑by‑step implementation at CoryThompsonFruitaCO.com and discover case studies at CoryThompsonGrandJunction.com.